Privacy Policy

This privacy policy explains the ways in which the Applied Population Laboratory (APL) collects information about you while you use the APL website and how that information may be used.

This privacy policy applies solely to the APL website. Other websites, including those with domains or those that have been produced by the APL for other clients, may have different privacy policies. We encourage users to read the privacy statements of each website they visit.

By using the APL website, you are accepting the terms of this privacy policy. If you have any questions about this privacy policy, the practices of this site, or your experiences with this site, please contact us.

Personal Information You Provide

We collect personal information that you voluntarily submit, such as your name or email address for our newsletter mailing list. We never sell the information provided to third parties and only share if required to provide services to our users (see MailChimp below). Our general practice is to use personal information only for the purposes for which it was requested and any additional uses specifically stated on the site.

The APL does not intend to collect personal data from children under age 13. We request that children under age 13 not submit personal data to us through the APL website.


We use a third party service, MailChimp, to manage and send our newsletters. If you sign up for our newsletter mailing list, MailChimp stores the email and the optional name you provide. You may unsubscribe from our newsletter at any time or contact us directly to remove your data from MailChimp. For more information, please see MailChimp's privacy policy.

Information Collected Automatically

We automatically collect and store certain non-personal information while you use our site. We use this information to analyze and track user behavior and to provide statistics regarding usage of the website. Individual names or usernames are not collected. Host names and/or IP addresses are collected and only associated with individual users where required to do so by law, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.

This information may include your browser type, domain names, IP address, unique device identifier, search criteria used, content viewed, and the emails and phone numbers that you contact through the website, the pages you view, access times and referring website addresses.

Other technologies, including single-pixel gifs (also known as web beacons), may also be used in APL promotional email messages or newsletters. Web beacons allow us to monitor the actions of a user opening the page that contained the web beacon. They also help us determine how many users have opened messages or newsletters.

Google Analytics

The APL uses Google Analytics to collect site usage data and to analyze overall usage of the site. Google Analytics uses cookies in your Web browsing software to track user sessions so that it can collect data about how users view and navigate the site. The data collected never includes names, usernames or email addresses. Individual IP addresses are collected, but they are not associated with individual users other than as noted above. You may prevent Google Analytics from collecting data by turning off cookies in the preferences settings in your browser. For more information on Google Analytics, please visit Google's website.